Mmm….brains….yum!
by Doug on Nov.07, 2005, under Communication
A List Apart has a great article on Corporate Prose. Paragraphs full of such juicy buzzwords like “Enterprise Intelligence” or “Strategic Competencies” or “Innovative Employer – Employee Synergistic Partnership for Added Client Value” seem to be epidemic on the internet. Erin Kissane lets on some tips on coming face to face with these brain sucking monstrosities and surviving to live another day.
To be totally honest, I had a period where I was, how do you put it, craving some brain shake myself. Like every other web design agency (and I use the words, design & agency in the most loose sense possible), my agency wasn’t just me by myself. O’ no, I had a collektiv of designers and developers to draw from. Along with a faux artistic sensibility that could only be borne out of 3 months with Photoshop and eyeballing iDN.
And I used ‘Open’ & ‘Collaboration’ in the same sentence. Oh, the horror!
Eventually, I came to my senses and gradually decreased my brain intake. Today, I’m fully de-zombified and fighting the good fight against the living dead copy.
