Channel surf when a commercial comes on
by Doug on Mar.05, 2006, under Communication
You might want reconsider before grabbing that remote control. Well, at least if you’re in the States. KFC has launched a new television campaign that rewards DVR enabled viewers who are patient enough to sit through the ad. Emphasis on the patient bit, KFC has placed a hidden message stored in a few frames that allows said viewers to obtain coupons for redeeming their new Buffalo Snacker chicken sandwich.
It’s an attempt at co-existing with services like TiVo and its unique, I’ll give it that. However, I can’t imagine people bearing repeated viewing of the TV spot.
